【課程背景介紹|Course Background】:
職場白領(lǐng)們每天的工作中有70%時(shí)間用在筆頭交流上，包括電子郵件、工作進(jìn)度報(bào)告、提案、意向書等。要想平步青云蒸蒸日上，"您"不僅得會(huì)做，更要會(huì)寫。
寫作習(xí)慣形成寫作性格，寫作性格決定一個(gè)白領(lǐng)的職業(yè)命運(yùn)。但是，當(dāng)要撰寫重要郵件或報(bào)告時(shí)， 面對(duì)空白的稿紙或屏幕，腦子里確一片混沌。
如何做到"先想后寫" 如何搭建你的文章結(jié)構(gòu) 如何讓你的書面語言更有說服力 如何對(duì)不同文化背景的同事、客戶溝通負(fù)面、敏感事件
ICH宜咨很榮幸的邀請到金牌講師及暢銷書作家戴愫老師，深入為大家解析商務(wù)英語的溝通技巧，從職場書面溝通的規(guī)則和現(xiàn)代外資企業(yè)特有的溝通思維方式出發(fā)，幫你擺脫寫作中的"白屏綜合征"，擺脫中式英文的烙印，輕輕松松走職場。
Though employees spend 70% of work hours using English emails and reports as communication channel, they rarely receive systematic training on the topic of written business communication. Therefore, we often send and read sloppy emails and confusing reports at workplace.
On the technical level, they are good. But in their role, as an effective communicator on paper, there are some definite gaps. They need to learn how to dig into an idea for three levels to show their thoughtfulness, then exchange ideas clearly, and finally persuade the reader both in mind and in heart.
【課程特色|Course Features】:
首先，這不是一堂英文課，所以我們不會(huì)花太多時(shí)間解釋語法規(guī)則。我們的重心在于提高職場書面溝通力。職場生存術(shù)被完美地編入進(jìn)課程。First, this is not an English class, so we are not talking too much about the general English grammatical rules on writing. Instead, We will focus on the workplace written communication soft skills. The workplace surviving tips are so important that they are perfectly weaved into the course.
其次，戴愫老師創(chuàng)造的"TCS三級(jí)跳"的構(gòu)思方法簡單易學(xué)。你會(huì)形成先想后寫的習(xí)慣 -先想想"語氣、內(nèi)容、結(jié)構(gòu)"。這個(gè)方法證明，寫作不是天賦，而是后天習(xí)得的技能。Second, "TCS steps," created by Ms. Dai, are easy to learn and follow. They help you form the habit of thinking before writing - you will think about "Tone, Content, and Structure." They prove that writing is not a gift; it is a skill.
第三，英語寫作就是一種形式的跨文化溝通。我們會(huì)運(yùn)用"泛指溝通vs.特指溝通"這一文化維度，剖析怎樣在對(duì)西方人的寫作中，尤其是在表達(dá)敏感和負(fù)面信息時(shí)，展示專業(yè)和禮貌。我們要秒殺中式英文。Third, English writing is a form of cross-cultural communication. We will use cultural dimension of "diffused vs. specific" to teach you how to show professionalism and politeness to westerners in written communication, especially when delivering negative or sensitive information. We will get rid of "Chinglish."
最終，您不開口也會(huì)贏。In the end, you will win without speaking.
【課程大綱|Outline】:
Section One
版塊一
（郵件版塊） Fundamentals: six parts in first-class business correspondence
電子商務(wù)郵件的"六大部分"，您真的知道每個(gè)部分標(biāo)準(zhǔn)而高效的寫法嗎
Subject: brief + informative
標(biāo)題：精+確
Greeting: your relationship + the nature of the matter
稱呼：你們的關(guān)系+事件的性質(zhì)
Opening: put your purpose in the first sentence
開頭：一語中的
Details: provide "all the needed" information
細(xì)節(jié)：提供"所有的必需的"信息
Future action: make a clear and conversational request
請求：清晰醒目
Ending: friendly and open
結(jié)尾：友好而開放
Something you never do with emails
電子郵件中的禁區(qū)
When NOT to send emails
按send鍵之前，您確定要發(fā)這封電子郵件嗎
Case study I: Skillfully push the colleague to send the report on time
案例討論一：有技巧地催促同事按時(shí)交報(bào)告
Section Two
版塊二
（結(jié)構(gòu)版塊）
Section Three
版塊三
（語言版塊）
Pyramid structure designed by Barbara Minto
Barbara Minto女士創(chuàng)建的金字塔結(jié)構(gòu)
Why do we need to use pyramid structure in work
-- Start the article with conclusion to catch attention and avoid misunderstanding
為什么在職場中需要使用金字塔結(jié)構(gòu)
-- 結(jié)論先行，可以抓住注意力，并避免誤解
What is pyramid structure
-- Top down; Vertical: question-answer; Horizontal: induction (MECE) or deduction
什么是金字塔結(jié)構(gòu)
-- 自上而下；垂直方向用問題-回答展開；水平方向用歸納(遵循MECE原則)或演繹展開
How do we use pyramid structure
-- Put out all the bubbles, govern the bubbles by logic, make the conclusion and put it to the top
怎樣使用金字塔結(jié)構(gòu)
-- 發(fā)散思維，畫出所有內(nèi)容氣泡，找出氣泡間的邏輯，得出結(jié)論，將結(jié)論放在金字塔塔尖
Case study II: Draw the pyramid structures for progress report / business proposal / work plan / promotion application
案例討論二：為進(jìn)度報(bào)告、商業(yè)提案、工作計(jì)劃、競聘競升做金字塔結(jié)構(gòu)
"Three Musts" for business English writing
-- Specific, empathetic, positive
商務(wù)英語在語言上的"三個(gè)必須"
-- 明確、同理心、積極
"STAR" makes your writing informative: data come first, then facts; adjectives come at last
"STAR"模式讓你寫文章有料，不"假大空"：第一給數(shù)據(jù)，第二給事實(shí)，最后給形容詞
Use 50 power verbs to make your article influential
用50個(gè)最有氣勢的動(dòng)詞提升文章的影響力
Use transition words to show your logic
用連接詞"秀出"邏輯關(guān)系
Use consistency to persuade
利用人"堅(jiān)持一致性"的美德去說服
State "what can/should be done", instead of "what cannot/should not be done"
陳述"能/應(yīng)該"做的，而不是"不能/不應(yīng)該"做的
Depersonalize your statement
"就事不就人"的措辭
Case study III: Request a senior manager for approval
案例討論三：向上級(jí)要批準(zhǔn)
Case study IV: Request to pay a visit to a client
案例討論四：向客戶請求前去拜訪
Section Four
版塊四
（綜合演練） Practice "TCS"
操練"TCS"寫作思維
Use the correct tone: make the reader emotionally confortable
使用正確的語氣：讓讀者情感上舒適
Provide all needed information: make the reader thoughtfully informed
發(fā)散思維，提供所有必需的信息：讓讀者被周到地溝通
Build pyramid structure: make the reader logically persuaded
收攏思維，構(gòu)建金字塔結(jié)構(gòu)：讓讀者邏輯上被說服
Case study V: Discuss a sensitive topic: office relocation/work relocation
案例討論五：討論一個(gè)敏感話題：辦公地點(diǎn)搬遷/派往異地?fù)?dān)任新的工作任
【Standard Fee|標(biāo)準(zhǔn)價(jià)格】：1天課程3500RMB/人。