為了吸引當(dāng)今繁忙商務(wù)人士的注意力，你必須針對(duì)他們的需求進(jìn)行清晰、有意識(shí)的書面溝通。您將能收獲必備的商務(wù)寫作技巧，克服長(zhǎng)篇累牘，學(xué)會(huì)識(shí)別和避免寫作中常見的誤區(qū)，獲得一整套行之有效的寫作方法，使您的商務(wù)寫作更具說(shuō)服力和專業(yè)化。1.各種商務(wù)書面溝通的格式
* 書信
* 電郵
* 備忘錄
* 報(bào)告
2.計(jì)劃一份書面商務(wù)溝通的3個(gè)必要問(wèn)題
* 為什么要寫這份書面溝通
* 你希望讀者給你什么回應(yīng)
* 讀者需要知道什么信息
3.SOFAR構(gòu)造書面溝通內(nèi)容
* 稱呼行
* 起始與背景段
* 信息與事實(shí)部分
* 回應(yīng)要求段
* 收尾段
4.高效商務(wù)英文寫作的技巧
* ABC法則
* 如何表現(xiàn)出禮貌與體諒
* 語(yǔ)氣的選擇
* 自然與真誠(chéng)的措辭
* KISS原則
* 避免陳詞濫調(diào)
* 加入重要事實(shí)
* 結(jié)構(gòu)化的信息
* 正確選用主動(dòng)與被動(dòng)句式
* CLEAR 原則
5.電郵禮儀
6.困難情境的書面溝通
* 說(shuō)服的信
* 應(yīng)對(duì)投訴的信
* 拒絕要求的信
7.金字塔法結(jié)構(gòu)化書信內(nèi)容
1. Different layout for different business written communication
* Letters
* E-mails
* Memos
* Reports
2. Three important questions to ask in order to plan effective framework
* Why are you writing
* What do you want the reader to do
* What does the reader need to know
3. SOFAR strategy for organizing your writing
* Salutation: Dear Mr / Mrs / Ms / Miss
* Opening: background + purpose
* Facts: reader’s information
* Action: reader’s response
* Remarks: polite closing
4. Tips to good business writing
* Principle of ABC
* To be courteous and considerate
* Using appropriate tone
* Writing naturally and sincerely
* Remembering the KISS principle
* Using modern terminology
* Including essential details
* Logical and clear structure
* Using active not passive voice
* Composing CLEAR communications
5. Net - etiquettes for email writing
6. Written communication structure for awkward situations
* For persuasion
* Responding to complains
* Refusing a request
7. Pyramid principle for structuring business letter
* 所有需要進(jìn)行內(nèi)外部書面溝通的職業(yè)人士