國(guó)外統(tǒng)計(jì)顯示，新產(chǎn)品
* 概念界定
* 上市失敗原因分析
* 上市操作基本流程
2.顧客的
* 顧客的需求偏好分析——確定你的目標(biāo)客戶
* 顧客的購(gòu)買決策分析
* 市場(chǎng)容量估計(jì)
3.競(jìng)爭(zhēng)分析
* 市場(chǎng)競(jìng)爭(zhēng)程度分析
* 識(shí)別主要的競(jìng)爭(zhēng)者
* 競(jìng)爭(zhēng)者的反應(yīng)分析
4.產(chǎn)品的市場(chǎng)定位
* 產(chǎn)品差異化分析
* 市場(chǎng)細(xì)分
* 市場(chǎng)定位
5.產(chǎn)品的上市計(jì)劃
* 產(chǎn)品的功能分析
* 該產(chǎn)品對(duì)
* 產(chǎn)品的毛利分析
* 總體策略
* 營(yíng)銷組合
* 費(fèi)用預(yù)算
1. Overview of new product development and launch
* Definition of new product development and launch
* Key issues of launch failure
* New product launch process in general
2. Analyzing your customer’s need
* Determining your target customer
* Clients’ buying-decision analysis
* Target market size estimation
3. Analyzing your competitors
* Competition degree analysis
* Identifying your main competitors
* Analyzing your competitor’s reaction
4. Determining product positioning
* Product differentiation analysis
* Market segmentation
* Market positioning
5. Planning your products launching
* Functional analysis of the product
* How this product interact with other products
* Profit analysis
* General strategy
* Marketing mix
* Marketing cost and budget
* 市場(chǎng)經(jīng)理、業(yè)務(wù)發(fā)展負(fù)責(zé)人