5.調(diào)研報告撰寫和決策路徑 * 調(diào)研報告的結構和撰寫要求 * 各種數(shù)據(jù)和圖標的呈現(xiàn) * 市場調(diào)研和營銷決策路徑 1. Concept and importance * Market research definition and development * Feature and importance
2. Objectives identification * From management dilemma to researchable info. * Key objectives and research issues identification * Market research is in line with product life cycle
3. Research Planning * Objective and information gap * Information collection and source * Research methods and the features * Quantitative Research features and application * Sampling and questionnaire design principals * Analysis and conclusion requirements * Budget and timing
4. Research project implementation * In-house research department set-up * External research house types and selection criteria * Project process and quality control
5. Research reporting and decision making path * Report compiling structure and principles * Data and charts presentation * Market research and marketing decision making path