5.產(chǎn)品的上市計劃 * 產(chǎn)品的功能分析 * 該產(chǎn)品對其它產(chǎn)品的影響分析 * 產(chǎn)品的毛利分析 * 總體策略 * 營銷組合 * 費用預(yù)算 1. Overview of new product development and launch * Definition of new product development and launch * Key issues of launch failure * New product launch process in general
2. Analyzing your customer’s need * Determining your target customer * Clients’ buying-decision analysis * Target market size estimation
3. Analyzing your competitors * Competition degree analysis * Identifying your main competitors * Analyzing your competitor’s reaction
5. Planning your products launching * Functional analysis of the product * How this product interact with other products * Profit analysis * General strategy * Marketing mix * Marketing cost and budget